The word “justify” seems to be such an underrated term, if only more people understood the power of justifying your ideas in full. Have you ever noticed on restaurant menus they justify each food item with such descriptive words to captivate you? What sounds better out of the following:
- “Chicken Parmigiana – A piece of chicken with chips and salad”; or
- “Chicken Parmigiana – A large crispy chicken breast drizzled with our delicious creamy mushroom sauce, a generous helping of golden thick-cut crispy fries and a garden fresh salad with your choice of our selected international dressings.”
Get the idea? Persuasion is an art – it helps you get what you want. Restaurants don’t use fancy words just to sound good, they use them to sell. Now, imagine if you used the same principle to sell yourself. Justifying yourself makes your claims feel less empty and more powerful. Now, I’m not saying you should go to your next interview and say “try my delicious creamy sauce” – but you know, sell yourself! It’s so common for people to say “I think I’ll be good at this job…” – really? Put some sauce on that statement and shake it up!
The following short points are 5 reasons why you should justify yourself to get what you want:
5. Showing confidence
If you come across as confident, people will believe what you have to say and listen to you intently. Confidence shows that you know what’s going on. It’s also exudes authority, and secretly we all like to be led.
4. Showing knowledge
Being knowledgeable reinforces that you know about the subject that is being spoken. If you know something that the other doesn’t, they will want to listen.
3. Being persuasive
It’s easier to say yes to something that is backed with valid reasoning, than saying yes to something that is merely an empty and bland statement.
2. Being calculated
You know what you want and how you are going to get there; in your next discussion with management – bust out the pen, paper, and calculator and get down to business with specific facts and objectives.
1. Overcoming rejections swiftly
Try to anticipate and overcome rejections in a swift manner (preemptively if you can). If you can overcome objectives without hesitation, it will plant the seed that you are aware of potential issues and you already have a solution for it.
Next time you want to express an idea, justify yourself with these 5 points in mind! It will greatly aid in your pursuit to get what you want.
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